Chapter 1 Notes

  • Research, Planning, Communication, and Evaluation are the core components of Public Relations
  • Computers are necessary for Public Relations practitioners. In the book, Public Relations Writing and Media Techniques they argue between a PC and an Apple (Mac). Having grown up on a PC and now an owner of an Apple (Mac) I would highly recommend an Apple (Mac). Why not have a computer that can do everything? Especially since Public Relations practitioners apply 70% of their time on the computer.
  • Hype- Too many exaggerations can lead to ruining your credibility of your message.

This information is from Public Relations Writing and Media Techniques

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