Chapter 3 Notes

  • Avoiding Defamation Suits- is to “watch your language”. Colorful language can lead to lawsuits. Keep words that are opinionated out and private matters private.
  • Misappropriation of personality- when images are used of someone without their acknowledgment or permission. Misappropriation of personality can also come as trademark infringement. This is when celebrity’s photo or status is used in an organization’s advertising.
  • Having misleading information on campaigns can lead to a violation of SEC guidelines. SEC, or the Securities Exchange Commission, has guidelines on public disclosure and insider trading.

This information is from Public Relations Writing and Media Techniques


Leave a comment

Filed under Reading Notes PRCA 3330

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s