Chapter 3 Notes

  • Avoiding Defamation Suits- is to “watch your language”. Colorful language can lead to lawsuits. Keep words that are opinionated out and private matters private.
  • Misappropriation of personality- when images are used of someone without their acknowledgment or permission. Misappropriation of personality can also come as trademark infringement. This is when celebrity’s photo or status is used in an organization’s advertising.
  • Having misleading information on campaigns can lead to a violation of SEC guidelines. SEC, or the Securities Exchange Commission, has guidelines on public disclosure and insider trading.

This information is from Public Relations Writing and Media Techniques

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