Chapter 4 Notes

  • Effective publicists need to know three things.

1. Know journalistic news values

2. Know where to find news and know the point of view that journalist/public would be interested in.

3. Must be problem solvers

  • Pseudoevent- covering an event for the only purpose to generate press coverage.
  • Conducting a credible survey

-Release data quickly

– Choose exciting and interesting topic

– Use key press contacts to get an early peek into the survey

– Release all results

This information is from Public Relations Writing and Media Techniques


Leave a comment

Filed under Reading Notes PRCA 3330

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s