Chapter 4 Notes

  • Effective publicists need to know three things.

1. Know journalistic news values

2. Know where to find news and know the point of view that journalist/public would be interested in.

3. Must be problem solvers

  • Pseudoevent- covering an event for the only purpose to generate press coverage.
  • Conducting a credible survey

-Release data quickly

– Choose exciting and interesting topic

– Use key press contacts to get an early peek into the survey

– Release all results

This information is from Public Relations Writing and Media Techniques

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