Girl Scouts are marketing their cookie products online. Girls are using Facebook, Evites and text messaging to have potential buyers aware of the cookies they are selling. The problem with the door to door method is that parents are so busy working they cannot take their child to sell the cookies. So instead they help their child online to send out these Evites.
Personally I can see how this new method of marketing can be effective. Who isn’t on the Internet on a daily basis? I cant help but think that this new method of marketing puts the tradition of door to door Girl Scout cookies in its grave. Kind of sad, I was a Girl Scout and I bravely went door to door with my mother to sell the tradition that I thought I would be able to with my daughter. Who knows what methods Girl Scouts will be using to sell their delicious cookies when I have a daughter. Will I still buy Girl Scout cookies… of course! (I’m waiting to eat my box of Thin Mints until after Lent is over!)
Read the full story here. An NPR story.
(PR Connection One)