I have watched the specific ad that is being talked about in Message in a Bottle. The first time I saw the ad, I sincerely thought it was a perfume commercial. Until I saw the cervical cancer engraved on the perfume bottle. I do appreciate the fact that the commercial immediately apologizes for leading us into a false light before going into the facts about cervical cancer. I can agree with Cynthia Pearson when she says that the commercial does not educate but instill a sense of fear. After seeing the commercial I did have a sense of fear. I did not go to the website. Instead I was reminded to set up my yearly appointment with my gynecologist. Personal decision on the commercial… a very tactical way of notifying the public about cervical cancer.
For those of you who have not been watching TV here is the controversial commercial.
(PR Connection Three)