Photo Techniques and Photo Captions

Chapter 8 Notes from Public Relations Writing and Media Techniques

  • Photos must have high resolution and sharp detail.
  • Technical quality, subject matter, composition, action, scale, camera angle, lighting and timing, and color should all be considered characteristics of the photo being taken.
  • When working with a photographer/ finding a photographer ask them…  1. Do you shoot in digital? 2. Can you show me examples of other similar photos you have taken? and 3. What contacts do you have with the media and how will you help me distribute the photo once it has been shot?
  • When writing a photo caption do not write the obvious. Write to provide information that is not apparant in the photo.

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