Chapter 12 notes from Public Relations Writing and Media Techniques
- Printed material follows a linear progression while online material is nonlinear.
- You have 10 to 12 seconds to hook an Internet surfer to your website. When building a website having a vision helps. It’s always a plus when you can make your website interactive. Hyperlinks is another great way to attract Internet surfers. Hyperlinks link your website to organizations or topics that are directly related to your organization/industry.
- Public relations writers are usually involved in three kinds of blogs: corporate, employee, and third-party blogs.