Reaching the Media

Chapter 10 notes from Public Relations Writing and Media Techniques

  • Editorial Calendars- certain issues have a special editorial focus. Special issues are used to attract advertising. For example if seventeen magazine is doing a whole issue on swimsuits for the summer, I would want to make sure my clients that sell swim suits to have advertising in there. Also I know that the magazine is open to feature stories about swimsuits.
  • Tip sheets- weekly newsletters that report on recent changes in news personnel and their new assignments, how to contact them, and what kinds of material they are looking for.
  • 98% of journalists surveyed said they prefer to receive news releases via e-mail.
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