Chapter 11 notes from Public Relations Writing and Media Techniques

  • Media Relations is very important in PR.
  • 50% of stories that are in the newspaper come from news releases.
  • Old time journalists call public relations people “flacks” a derogatory term for press agent.
  • Fortune 500 companies complain that journalists cover the subject bias or do not have all the background information.
  • Because their will always be friction between journalists and public relations doesn’t mean the two cannot have a working relationship. Mutual respect of each others work can lead to a happy relationship.

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