Chapter 15 notes from Public Relations Writing and Media Techniques
- Know your audience! Find out everything you can about the audience. A helpful hint is use the five W’s and how many people will be there?
- Understand the three key aspects of the speech: the objective, the key message, and the strategy/approach.
- Use personal pronouns like “you” and “we”. This lets the audience know you are talking to them.
- “93% of all communication occurs not through words, but through vocal and nonverbal performance, such as gestures, posture, and attire.”