Chapter 15 notes from Public Relations Writing and Media Techniques

  • Know your audience! Find out everything you can about the audience. A helpful hint is use the five W’s and how many people will be there?
  • Understand the three key aspects of the speech: the objective, the key message, and the strategy/approach.
  • Use personal pronouns like “you” and “we”. This lets the audience know you are talking to them.
  • “93% of all communication occurs not through words, but through vocal and nonverbal performance, such as gestures, posture, and attire.”


Filed under Reading Notes PRCA 3330

2 responses to “Speeches

  1. Giving a speech to strangers can be a scary experience for many people. I don’t know many people who are thrilled to give a speech. So when reading this chapter I found the “basics of giving a speech” to be of great help. When you’re in the public relations field your speeches need to be as professional as possible and you need to be able to coach your clients on how to properly present their own speeches too! These are some great tips that you pulled out of this chapter. Another tip that I thought was good was to be more specific with the details in your speech- the book says that generalizations get you nowhere.

  2. Pingback: Interaction is key in the world of blogging… « Anna's Blogging Adventure

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