Everyone has probably seen this commercial. What a commercial… On the fact that Nike used Earl Wood’s, Tiger’s dead father, voice I find touching. I do not find it creepy or wrong. No matter the content I would think it would be a memorable moment to have a commercial with your father. Personally this commercial was a great idea and caused so much media attention that it accomplished its task of publicity. What are your thoughts? Read this article for what other professionals think on the commercial.
(PR Connection Four)