Reading this article, I had no clue of the cracking relationships between marketers and agencies. What scares me in this article is that If I do go the agency route will I be wondering if I will have a job in the next six months because my agency has a troubled relationship with its clients? I can see how social media has taken away some of the enticing options that agencies have to offer. Is it not the time then to get more creative and to show marketers and clients they do need agencies and their new ideas?
Alert! Alert! Yahoo will be hiring more journalists. So if you are a struggling journalist or just about to graduate send your resume into Yahoo. The article was very interesting. I look on Yahoo from time to time to check out the home page stories. I never knew that many of these stories were contributed by third parties. I am happy to see Yahoo expanding their Entertainment, Finance and lifestyle divisions because lets face it we are in the age of Hollywood. I also like the fact that Yahoo will be changing its video division to have more original video series.
I agree that Google’s word of mouth advertising has done them wonders. I also like this aspect of their company because it gives the company a more humane side. I mean they are worth millions if not billions of dollars and they have no advertising. That is a true accomplishment. I love how they have different pictures in the google sign for different days. This is a great way to keep fresh the word of mouth advertising. Plus because this free word of mouth advertising, Google does not have to spend as much money in this area. Google continues to fascinate me and I encourage its uniqueness. Check the article out for more.
Okay so I can see how PR agencies are failing in social media. But then I see how influential and prevalent social media is and I cant help but think how are PR agencies failing in this category. In this article I really liked the four reasons PR agencies are failing in social media. I am not a PR practitioner yet, I will be graduating in a year, but the four reasons are valid. I agree that social media should be handled in-house rather than through another agency. Having the connection to your clients and to the public should be kept in the intimate setting. Where you can handle situations in a way your client would approve because you communicate constantly with them.
Wow, really cool article. Please read! I do not like that millions of dollars were lost a long with millions of people stranded but what an incredible learning experience European airlines had with social media. I was very surprised to read that European airlines do not use social media and that for most if not all was their first time using social media. I have to give an A to each European airline’s PR team for dealing with this crisis.
According to Reuters nearly 80% of Americans say they do not trust the government to do what is right. They go on to say, “Americans are expressing the highest level of distrust in Washington in half a century.” Personally I distrust the government and do not think that they would do what is right. There is so much secrecy and the government is not transparent enough that I am not sure anybody really knows whats going on. So I would like to take a poll:
Everyone has probably seen this commercial. What a commercial… On the fact that Nike used Earl Wood’s, Tiger’s dead father, voice I find touching. I do not find it creepy or wrong. No matter the content I would think it would be a memorable moment to have a commercial with your father. Personally this commercial was a great idea and caused so much media attention that it accomplished its task of publicity. What are your thoughts? Read this article for what other professionals think on the commercial.