Wow, really cool article. Please read! I do not like that millions of dollars were lost a long with millions of people stranded but what an incredible learning experience European airlines had with social media. I was very surprised to read that European airlines do not use social media and that for most if not all was their first time using social media. I have to give an A to each European airline’s PR team for dealing with this crisis.
According to Reuters nearly 80% of Americans say they do not trust the government to do what is right. They go on to say, “Americans are expressing the highest level of distrust in Washington in half a century.” Personally I distrust the government and do not think that they would do what is right. There is so much secrecy and the government is not transparent enough that I am not sure anybody really knows whats going on. So I would like to take a poll:
Everyone has probably seen this commercial. What a commercial… On the fact that Nike used Earl Wood’s, Tiger’s dead father, voice I find touching. I do not find it creepy or wrong. No matter the content I would think it would be a memorable moment to have a commercial with your father. Personally this commercial was a great idea and caused so much media attention that it accomplished its task of publicity. What are your thoughts? Read this article for what other professionals think on the commercial.
Well since I am such an expert, not even close, I am informing you on my top 10 blogging advice for new users. I was a new user about four months ago. I know how it feels to be frustrated and lost. Trust me, it gets better and it gets EXCITING! So here it goes, hold on, read on, and enjoy!
Keep up with the assigned posts each week! I know that it gets tough as the semester goes on, especially when you are taking 15 plus hours in a semester. But at least try to do as much as you can each week. If you don’t you will feel the wrath of procrastination!
Use links, pictures, and videos in your posts to enhance the assignments. Of course you must have a link if you use information from a website or book, but having a video or picture as an example for an assignment draws in more interest and understanding.
Try not to make grammatical errors. As I put this in my top 10 I know how hard it is to do! I’m sure I have plenty errors on my blog… I might even have one on this post! But the main idea is to not have obvious miss-spellings or dirty language. This detracts others from your blog. It can also degrade your credibility. So be careful!
Get CREATIVE! I decided to try to add some interest to my blog by having a Picture of the Week, POW. I love photography! So I wanted to incorporate this into my blog. Even if others only come to your blog because of this creative element you have created, at least you are getting some traffic to your blog. It also makes your blog fun to work on.
Use your all about me page as a way to connect to the readers. I found it very hard to write my all about me at the beginning. I had to revise it so that it said more than just three sentences. This part of your blog gives you a chance to tell others about your interest, goals, and gives a picture of who the voice is behind your posts.
Comment! I know it is hard sometimes to write more than I agree, great post! But the more you blog the better you get at commenting. Write about what you liked about the post, ask questions if you have any, and describe your thoughts from reading the post.
Network blog to blog. Blogging and looking at others blogs is a great way to see what others are doing in the PR field.
Play around. At the beginning of my blog I had no clue on how to work wordpress. I had to play around with my blog so that I could learn how to incorporate hyperlinks, videos, and pictures. Be patient playing around will pay off! If this does not help you can ask one of your classmates. (This would be a great way to comment and network!)
Have fun with PR connections! At first I was scared of the PR connections assignments. But after I did one I realized this is a great way to add personality and creativity to your blog. You get to pick the connection ideas and its all about what you think of the connections you pick.
Super FUN! Once you get the hang of blogging, I think you will find it very rewarding. Sure you have assignments each week and they get tedious. The more you incorporate your creativity, the more fun you will have. Just remember to relax, and try to have fun. If you cant do this grit your teeth, suck it up, and get your blog done. 🙂
I am no way a blogging expert, but I hope these 10 advice tips helps you along the way. Just remember to relax and breath. Blogging can get frustrating but YOU CAN DO IT!
A social media news release is “a press release format designed for the online media world” (RealWire). Social media news releases or SMNR’s have not been around forever. Tom Foremski was the father of SMNR’s. Of course he had help but because Foremski’s rant of \”Die! Press release! Die! Die! Die!\” the SMNR was created.
SMNR’s are very different from regular press releases. SMNR’s use video, links, pictures and other media props to enhance the typical press release. SMNR’s would be perfect to use for a client that has a new product they are trying to launch. Having a video of how the product works, or a picture of the product can create a more visual connection. Also a link connecting the viewer to the clients website can provide more in-depth information.
Do include links to pages where multiple instances of your key words/phrases reinforce your message
Do place terms in key positions like headlines and first paragraphs
Distribute a release through a service that carries hyperlinks to downstream sites such as Yahoo! Finance and AOL News.
DONT go link crazy! Too many links will confuse and draw focus away from key messaging.
DONT use low-resolution images. Opt for high-resolution multimedia that can be easily used by layout pros.
DONT use all tools, all the time. Focus first on the message. Use the bells and whistles to complement the campaign.
Anatomy of The Social Media Press Release PRSA International has great information on SMNR’s. It is a power point presentation filled with examples and dynamics of a SMNR a long with why SMNR’s are so important for public relations practitioners to use. Please, Please check this out! It is an incredible source of SMNR information.
I favor SMNR’s over the regular press release. I enjoy the visual aspects and the opportunity’s to click on links to further my interest in the topic. Just like infographs can provoke emotional appeal, I believe that SMNR’s can provoke the same emotions if not more.
So this will be my last Picture of the Week post for PRCA 3330. I am sorry that its kind of blurry, but when you see the full picture to the left you understand why I had to choose this picture this week. First I would like to say THANK YOU fellow students for commenting and interacting on my blog. It is so exciting when you see that someone has commented on one of your posts. I also would like to thank Professor Nixon. I know I would not have created a blog on my own, so this experience has been an awesome one and I have learned more than I ever thought I would have.
This picture is a picture that I took myself. I am a photographer for Wphotography. I started Wphotography a year ago. I photograph weddings, family, seniors, and have been dabbling in sports and event photography. If you would like to see more of my work check out my website.
Tony and Crystal Mize got married this past February at the Federated Garden Club in Macon, Georgia. They were a wonderful, fun couple who were so excited to get married. My assistants and I made them crawl in an antique bath tub, pose in a secret walkway outside, and captured all of their wedding moments in between. THANK YOU Mr. and Mrs. Mize for a super fun winter wedding!
Infographics communicate facts and complex relationships; they portray figures and data clearly and are understood correctly at a glance.
Infographics are supposed to evoke emotions: The images of an infographic can arouse enthusiasm, curiosity or fascination and thereby lead on to the text.
Infographics use symbols: As the saying goes, a picture paints a thousand words. Above all, the images of an infographic can specifically introduce the right symbols into discussion about the portrayal of controversial subjects. These are – often unconsciously – taken on board by the readers.
Infographics are supposed to be aesthetically pleasing: The layout of infographics contributes heavily to the image of a White Paper. But in a different way to brochures and advertising material, there are normally no other “advertising laden” images.
Infographs can be useful in a story for your client because it can provoke the reader to want to read the text below the infograph, it can help the reader understand the information through the infographs easy images, and it can help advertise for the story.
If you can not create an infograph on your own here are two companies that can help you create one. Infographic World and Column Five. Unfortunately I could not create an infograph on my own. But there are many examples out on the internet and plenty of companies that can help you create infographs, like the two I have listed above.
Personally I love to see infographs. I am a very visual person, having an infograph can provide me with the knowledge of what the text is trying to tell in a quick glance or even a quick interpretation of the infograph. The more creative the infograph the more circulation the infograph and the story can get. Social media uses infographs very frequently and google loves to use/ post infographs. Infographs also provide myself with an organizational flow. Because infographs are very visual informative, they must effectively flow the information. Here is an example of an infograph.